She stopped me in my tracks. Again.


Hey, Reader-

Julie here.

Lauren Gunderson truly delivers theatre gold pretty much every time she shares with the world. Her personal brand marketing strategy is -- as my daughter Lucy would have said to me two years ago -- SLAYS.

I love it because it is what I call in personal brand marketing talk -- that I teach to my college-age students-- a "WHAT I DO" strategy that lands squarely in the "VALUE TO OTHERS" sub-category.

Lauren's not asking me to license a play... buy a ticket to her London debut as a librettist... or buy her book. She's delivering value. There may be nothing more endearing from an artist.

Change my mind. Go ahead.

Ok. Here's her post.

There's more. Follow Lauren on Instagram.

What do YOU think, you theatremaker, you?

Do you find this content helpful? Inspiring? Are you a theatremaker who considers yourself a writer, director, composer, actor, or producer?

Do you want to get better at promoting your own work on your personal social media, email, and website?

I want to help you amplify your work in new ways.

We'll include you in the new ARTIST MARKETING LAB group.

It will be so great to have you there.

Julie

Julie Nemitz/Theatre Marketing Lab

In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.

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