Ready To Sell Your Season?

Theatre Marketing Lab's

Season Announce Plan and Prep Bootcamp

If you need guidance or are lacking inspiration on what the best digital marketing practices and processes are for announcing your theatre's upcoming season that engages your audiences online with WOW FACTOR, this Bootcamp is for you.

If you tend to do things last minute without a plan, this is definitely the place for you.

Transform your season announcement plan into the online experience you've seen (and let's admit it, envied a skosh) that other theatres have achieved.

You can do this! Because we've got the framework, checklist, strategy sheets, content plan, calendar and much more for you!

Here's how we'll roll:

Day 1: Thursday, April 13, 2023

You'll receive an email with your first Bootcamp assignments including a video where Theatre Marketing Lab's Julie Nemitz walks you through the Bootcamp content. It also includes:

  • The Sell The Season Framework and Rubric
  • Project Checklist
  • Pricing Strategy Worksheet

Day 3: Saturday, April 15, 2023

You'll receive a second email with your second set of Bootcamp assignments. Those include:

  • Content Plan Ideation and Planning Worksheets
  • Season Announce Runway and Calendar

Day 5: Monday, April 17, 2023 (6:30-8:00pm ET)

COLLABORATION STATION! We're live on Zoom!! Join Julie Nemitz and other participating theatres for a lively session where we will:

  • Review and compare our work
  • Creative brainstorming and Q&A with Julie Nemitz and her special guest, graphic designer and video producer Paul Stroili of Touchstone Design

You may even discover:

  • Theatres that are producing the same shows you've selected (Compare notes!)
  • Theaters that have done the shows you've programmed (Learn from them!)

Yes, the live session will be recorded but there are special surprise gifts, free resources, and more for those who join LIVE!


Plus! The skills and strategies you learn in Sell The Season Bootcamp will help you with all your marketing practices.

If you can commit to preparing NOW for this monumental marketing moment in your theatre's year and go on this ride with us, you will finish day five with a plan -- and the support of theatremakers from around the globe cheering you on!

Questions? Email us at

I can't wait to see your name on the Bootcamp roll call!



Julie Nemitz |Theatre Marketing Lab | Playhouse Arts Collective LLC